Black Ops II's $500MM Launch

Activision Publishing proudly announces that Call of Duty: Black Ops II raked in about a half-billion dollars in its first 24 hours of availability, saying they believe this is the fourth consecutive year their annual shooter franchise has achieved the biggest entertainment launch of the year.
Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard (Nasdaq: ATVI), today announced that for the fourth consecutive year, the Call of Duty® franchise has delivered the biggest entertainment launch of the year. The highly-anticipated Call of Duty®: Black Ops II has achieved an estimated sell-through of more than $500 million worldwide in the first 24 hours of its release, according to Chart-Track, retail customer sell-through information and internal company estimates.

"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for "Harry Potter" and "Star Wars," the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013."

On November 13, 2012, millions of fans attended more than 16,000 midnight openings at retail stores worldwide. Reflecting the wave of excitement that swept the globe, Call of Duty: Black Ops II drove social conversation in its first 24 hours as it was a top trending topic globally on Twitter in 23 cities worldwide. Additionally, there have been more than 30 million YouTube video views of the game's live-action 'Surprise' launch trailer since its release on October 29, 2012.

"Call of Duty has become more than a product people buy, it's become a brand people buy into. And every November we do more than just launch a game, we kick off an annual, unofficial but worldwide phenomenon called Call of Duty season," said Eric Hirshberg, CEO of Activision Publishing. "I want to thank our incredible team at Treyarch for making an amazing game, everyone at Activision for making this brand a force of nature and our retail partners for their unprecedented support of this franchise. But most importantly I want to thank our millions of fans for their continued support and loyalty and for making us better every day."
View : : :
10.
 
Re: Black Ops II's $500MM Launch
Nov 16, 2012, 11:32
10.
Re: Black Ops II's $500MM Launch Nov 16, 2012, 11:32
Nov 16, 2012, 11:32
 
I don't care that Call of Duty succeeds. They're competent enough games if only that. What I hate is the amount of amazing titles that struggle or fail because people won't broaden their horizons beyond one or two yearly franchises. It's as much a failing of consumers as anything else. If Call of Duty didn't come out every year, I don't think those people would start discovering and buying a raft of new, more innovative titles. It's a shame.
Parallax Abstraction
Twitch | YouTube | Podcast
Avatar 13614
Date
Subject
Author
1.
Nov 16, 2012Nov 16 2012
3.
Nov 16, 2012Nov 16 2012
41.
Nov 16, 2012Nov 16 2012
2.
Nov 16, 2012Nov 16 2012
14.
Nov 16, 2012Nov 16 2012
15.
Nov 16, 2012Nov 16 2012
4.
Nov 16, 2012Nov 16 2012
7.
Nov 16, 2012Nov 16 2012
8.
Nov 16, 2012Nov 16 2012
9.
Nov 16, 2012Nov 16 2012
5.
Nov 16, 2012Nov 16 2012
51.
Nov 17, 2012Nov 17 2012
6.
Nov 16, 2012Nov 16 2012
47.
Nov 17, 2012Nov 17 2012
52.
Nov 17, 2012Nov 17 2012
53.
Nov 17, 2012Nov 17 2012
 10.
Nov 16, 2012Nov 16 2012
Re: Black Ops II's $500MM Launch
16.
Nov 16, 2012Nov 16 2012
17.
Nov 16, 2012Nov 16 2012
18.
Nov 16, 2012Nov 16 2012
19.
Nov 16, 2012Nov 16 2012
20.
Nov 16, 2012Nov 16 2012
11.
Nov 16, 2012Nov 16 2012
12.
Nov 16, 2012Nov 16 2012
13.
Nov 16, 2012Nov 16 2012
36.
Nov 16, 2012Nov 16 2012
39.
Nov 16, 2012Nov 16 2012
21.
Nov 16, 2012Nov 16 2012
22.
Nov 16, 2012Nov 16 2012
23.
Nov 16, 2012Nov 16 2012
32.
Nov 16, 2012Nov 16 2012
40.
Nov 16, 2012Nov 16 2012
25.
Nov 16, 2012Nov 16 2012
27.
Nov 16, 2012Nov 16 2012
42.
Nov 16, 2012Nov 16 2012
44.
Nov 16, 2012Nov 16 2012
24.
Nov 16, 2012Nov 16 2012
26.
Nov 16, 2012Nov 16 2012
28.
Nov 16, 2012Nov 16 2012
29.
Nov 16, 2012Nov 16 2012
30.
Nov 16, 2012Nov 16 2012
31.
Nov 16, 2012Nov 16 2012
33.
Nov 16, 2012Nov 16 2012
34.
Nov 16, 2012Nov 16 2012
35.
Nov 16, 2012Nov 16 2012
37.
Nov 16, 2012Nov 16 2012
38.
Nov 16, 2012Nov 16 2012
43.
Nov 16, 2012Nov 16 2012
45.
Nov 17, 2012Nov 17 2012
48.
Nov 17, 2012Nov 17 2012
49.
Nov 17, 2012Nov 17 2012
46.
Nov 17, 2012Nov 17 2012
50.
Nov 17, 2012Nov 17 2012
54.
Nov 17, 2012Nov 17 2012
55.
Nov 17, 2012Nov 17 2012
56.
Nov 18, 2012Nov 18 2012
57.
Nov 18, 2012Nov 18 2012