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Lorne Lanning on Micro-Publishing

Oddworld: Spending $30m on games, not Ferraris and private jets on GamesIndustry International features a conversation with Lorne Lanning of Oddworld Inhabitants, who shows a defiant independence when he says his answer was "F-ck you very much" to Electronic Arts at the prospect of being acquired (an offer EA says they cannot recall making). He goes on to describe how EA pulled marketing dollars from Stranger's Wrath and offered to buy them because of the money they lost on the project. "That's not a sustainable model, that's a hostile acquisition," he explains. "That's why we had to strive to get independent. Rather than get into bed with someone we knew was a horrible bed partner we said 'let's stay virgins for longer'." Here's how he describes his outlook on being a micro-publisher since he returned to gaming:

"On the micro-publisher level it's very simple. We fund our own products," he says. "We weren't able to do that in the boxed product days, we're only able to do that in the digital distribution landscape.

"Rather than having to have 1.5 million units in the opening week or suffer death, now if we have 50,000 sales and we're still in business. People are still employed and we're able to keep making content. When we released box product we would get 20 per cent of the revenue. After that 20 per cent paid back the entire development budget, if it was still selling at $60 we would start seeing $7 a unit. Because of the bricks and mortar, the plastic, the manufacturing, the gas involved in taking games to the store, the store itself and all those extra costs - not one of those costs makes a better game for the player."

"If you're the gamer, where do you want the money of the game you're buying to go?" he asks. "I want it going to help make more games. But the majority of that money is not going to games in the boxed product market.

He continues: "Now we're on a digitally distributed landscape, instead of a $60 price point we can offer a $9.99 price point. At $9.99 we get $7 per unit. At this price you're getting a game for one sixth of the price and we're still getting money to make more games. The player is truly funding our games. We have a few hundred thousand people we can depend on as fans of Oddworld who will buy our games. If we can get that number up to 3-5 million and with the increase of what that brings to the developer, then we can start funding our own $20 - $30 million triple-A games. That's our goal."

13. Re: Lorne Lanning on Micro-Publishing Oct 2, 2012, 02:41 Ruffiana
ASeven wrote on Oct 1, 2012, 20:53:
This only shows that publishers are walking towards redundancy. Devs are finally realizing they don't need a middle man and get a lot more profit if they ditch said middle man.

Indies, they are rising more and more.

There will always be a role for publishers as long as games are being sold on the shelves of GameStop, Walmart, Best-Buy, Target, etc.

If anything, this will change the relationship and role of publishers. They won't be fronting the money, so they won't be nearly as involved in the content of games. All the have to do is take a game that's done, publish it, distribute it, market it, and the developers will have a lot more power to dictate the terms of that arrangment to ensure they're not cutting into their own revenue stream for someone else's benefit.
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    Date Subject Author
  1. Oct 1, 20:18 Re: Lorne Lanning on Micro-Publishing Cutter
  4. Oct 1, 20:53  Re: Lorne Lanning on Micro-Publishing ASeven
  6. Oct 1, 21:45   Re: More Big Picture Details HorrorScope
  7. Oct 1, 22:01    Re: More Big Picture Details Lorcin
  14. Oct 2, 08:22    Re: More Big Picture Details Dev
>> 13. Oct 2, 02:41   Re: Lorne Lanning on Micro-Publishing Ruffiana
  20. Oct 2, 17:41    Re: Lorne Lanning on Micro-Publishing Creston
  2. Oct 1, 20:26 Re: Lorne Lanning on Micro-Publishing jdreyer
  3. Oct 1, 20:43  Re: Lorne Lanning on Micro-Publishing nin
  15. Oct 2, 08:40  Re: Lorne Lanning on Micro-Publishing Verno
  16. Oct 2, 08:50   Re: Lorne Lanning on Micro-Publishing finga
  17. Oct 2, 14:15    Re: Lorne Lanning on Micro-Publishing Verno
  18. Oct 2, 14:32     Re: Lorne Lanning on Micro-Publishing Beamer
  19. Oct 2, 15:59      Re: More Big Picture Details HorrorScope
  21. Oct 3, 08:26     Re: Lorne Lanning on Micro-Publishing finga
  22. Oct 3, 08:50      Re: Lorne Lanning on Micro-Publishing nin
  5. Oct 1, 20:53 Re: Lorne Lanning on Micro-Publishing Ozmodan
  8. Oct 1, 22:03 Re: Lorne Lanning on Micro-Publishing Creston
  9. Oct 1, 23:03  Re: Lorne Lanning on Micro-Publishing Sepharo
  10. Oct 1, 23:25  Re: Lorne Lanning on Micro-Publishing UttiniDaKilrJawa
  12. Oct 2, 02:05   Re: Lorne Lanning on Micro-Publishing Fantaz
  11. Oct 2, 00:16  Re: Lorne Lanning on Micro-Publishing Cutter


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