ViRGE wrote on Sep 6, 2012, 00:23:
Bhruic wrote on Sep 5, 2012, 19:07:
ViRGE wrote on Sep 5, 2012, 18:34:
That's an excellent point. Ubisoft's last experiment with DRM free games was a miserable failure (the sales to BitTorrent piracy ratio was something silly, and that's before casual copying), which is what led to UPlay in the first place.
That's a ridiculous point. While we don't know sales numbers, the idea that the sales-to-piracy numbers went up when they introduced UPlay is asinine. If anything, the piracy numbers went up, and the sales numbers down. That's the reason they are scaling back their efforts - because they obviously didn't work. So claiming that DRM free games were a "miserable failure" is absolutely incorrect.
No, it's not a ridiculous point. I can't remember who wrote the article - maybe Eurogamer or RPS - but they combed through Ubisoft's financial reports and that's exactly what they found. There was every sign that without any DRM paying customers were switching to piracy, which isn't all that surprising. It's the tragedy of the commons in action - why should paying customers pay for anything if the pirates get the same thing for free at the exact same time?
As for whether sales-to-piracy numbers went up when UPlay was introduced, that's equally well-founded. Remember, it took months for UPlay to be correctly cracked, which means no one was able to pirate it.
So... how exactly do you determine if a paying customer switched to piracy? Do you track the IPs of all your legitimate customers and then compare them to a list of IPs taken from torrents? I doubt that very much.
As for Ubisoft's DRM-free experiment, it's important to note that the three games involved (Prince of Persia 2008, HAWX and EndWar) didn't sell well on ANY PLATFORM, not just PC. To automatically attribute their lack of sales to piracy is silly. Conversely, let's look at Assassin's Creed 2. High profile, well-reviewed game that wasn't properly cracked for a month or so. Therefore, it should have sold well on PC, right? Nope. It sold like crap because it came out five months after the console versions. Ubisoft's insistence on delaying their PC ports is costing them more sales than piracy ever has. On top of that, their ports are usually half-baked and buggy on launch. I thought they were using the extra development time to polish them? Oh wait, no they aren't. They delay the PC ports for the sole purpose of delaying piracy, which ends up being a self-defeating effort because delays cause more lost sales than piracy.
If Ubisoft wants to test the effects of piracy, they should do the following:
1) Release AC3 on PC at the same time as the console versions.
2) Make AC3 DRM-free.
3) Make AC3 a high-quality port that meets PC gaming standards.
If they do those three things, I can guarantee that AC3 PC will sell better than AC2 PC. In fact, it will probably sell better than any PC game Ubisoft has released in the past decade. Will it still get pirated a lot? Of course. All heavily-hyped games get pirated to hell. However, that doesn't really matter. What matters is how many units you actually sell.
This comment was edited on Sep 6, 2012, 01:30.