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Op Ed

Kotaku - Gaming's Biggest Problem Is That Nobody Wants To Talk.
The biggest problem in gaming today is that the gaming industry thinks we're all out to get them. They think gamers are the enemy, a group that needs to be treated with disdain and avoided whenever possible. They think the only way to fool us into buying their products is to cover everything in a shroud of secrecy, only drip-feeding us pretty trailers and juicy soundbites during carefully-tailored marketing campaigns. They think we should just sit there and lap it up.

27. Re: Op Ed Aug 3, 2012, 21:08 NKD
Agent.X7 wrote on Aug 3, 2012, 19:05:

Null argument used by the media, analysts, and people who have an interest in the company making more money.

Games = Entertainment. No entertainment industry ever keeps up with inflation. They can't, or they'd go out of business. Entertainment is worth what you can get consumers to pay for it. Inflation works best for things people need, or at least think they need. Cars, food, homes, clothing, etc.

Look at home movies.

VHS was at the highest install base when decks were cheap and movies cost $20.

DVD - highest install base when players were cheap and movies cost $20.

Blu-Ray - new movies starting to come out at $20 and players prices continually falling.

Meanwhile the cost to make movies has continually risen and producers and studios have had to find creative ways to turn a profit.

Yes, movies release to theaters. Guess what? Ticket prices at theaters have also not kept up with inflation.

Concerts? They tried, but once ticket prices got really high, people stopped going. Not keeping up with inflation.

Yup, and now they find myriad ways to make more money. Entertainment products that are watered down and stupid to appeal to the LCD. DLC and cash shops. Add-on packages, overpriced food and drink, whatever. That's precisely the point I'm making.

Developers can bitch about how much they lose to used sales, but if they simply dropped prices people would have more incentive to pay the developer and not stores like mine. I have dozens of customers who won't even touch a game until it comes in used so they can save a few bucks. They don't care about who gets the money, they just want to save their own money.

Hell, I have customers still playing PS2 and Xbox games because they aren't willing to invest in a new system until they can get every game for less than $20 and the system for less than a hundred. All of that money and the developers don't get any of it. Sometimes it makes a lot more sense to sell more for less.

I'm not sure how dropping prices would decreased used game sales. You'd have to drop your used prices as well, so they'd just continue to buy used. Like you said, some people buy whatever is cheapest. Especially when there is no otherwise redeeming value in buying new.

But here's the bottom line: You'll never convince the industry it needs less money. Contrary to popular belief, most developers aren't rolling in dough. Some are, most aren't. They are one flopped game away from being shuttered for good.

So, if the industry wants to keep profits the same or better, and you want box sales to be cheaper, what happens? They find "creative ways to make money" as you called it. Creative ways that around here we don't like too much.

And not every title can compensate the lost per unit revenue with additional units sold. Especially very popular titles where the ratio of early adopters to wait-for-a-salers is likely more skewed. (A higher I NEED IT NOW/Western Impatience factor for things that are more exciting or more anticipated.)

If they were to lower box price and the additional sales from penny-pinchers didn't cover the price drop, they'd find other ways to make it up, ways that traditionally the Blue's News crowd has found distasteful.
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    Date Subject Author
  1. Aug 3, 11:50 Re: Op Ed MajorD
  2. Aug 3, 12:06  Re: Op Ed Graham
  4. Aug 3, 12:31   Re: Op Ed Prez
  7. Aug 3, 12:59    Re: Op Ed Bhruic
  30. Aug 4, 16:38   Re: Op Ed yonder
  3. Aug 3, 12:27 Re: Op Ed Silicon Avatar
  5. Aug 3, 12:38 Re: Op Ed NegaDeath
  21. Aug 3, 17:17  Re: Op Ed Wowbagger_TIP
  23. Aug 3, 18:03   Re: Op Ed Ray Ban
  6. Aug 3, 12:50 Re: Op Ed Creston
  13. Aug 3, 13:58  Re: Op Ed Graham
  14. Aug 3, 15:23   Re: Op Ed Agent.X7
  15. Aug 3, 15:41    Re: Op Ed avianflu
  8. Aug 3, 13:05 Re: Op Ed Bhruic
  9. Aug 3, 13:25  Re: Op Ed space captain
  10. Aug 3, 13:32   Re: Op Ed Fion
  11. Aug 3, 13:39    Re: Op Ed NKD
  12. Aug 3, 13:50     Re: Op Ed Beamer
  16. Aug 3, 16:14 Re: Op Ed Tumbler
  17. Aug 3, 16:25  Re: Op Ed Beamer
  18. Aug 3, 16:28   Re: Op Ed Beamer
  22. Aug 3, 17:59   Re: Op Ed Tumbler
  26. Aug 3, 19:28    Re: Op Ed Beamer
  20. Aug 3, 16:53  Re: Op Ed NKD
  25. Aug 3, 19:05   Re: Op Ed Agent.X7
>> 27. Aug 3, 21:08    Re: Op Ed NKD
  29. Aug 4, 12:42     Re: Op Ed Agent.X7
  24. Aug 3, 18:05  Re: Op Ed Flatline
  31. Aug 4, 16:43   Re: Op Ed yonder
  32. Aug 4, 17:10    Re: Op Ed Tumbler
  33. Aug 5, 07:47     Re: Op Ed Prez
  19. Aug 3, 16:29 Re: Op Ed eunichron
  28. Aug 4, 02:17  Re: Op Ed Jerykk


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