GameFront - Why I'm Not Okay with the Penny Arcade Kickstarter.
But Penny Arcade doesn't need money from Kickstarter, or to crowdsource new projects. It simply would prefer to remove ads from its site for one year, at the cost of a huge amount of money. But it’s choosing to gather that money not through usual business channels, but through Kickstarter — and in a way, it’s taking advantage of the Kickstarter culture and drawing away users who would potentially give funds to more needy projects.
Lokust wrote on Jul 24, 2012, 21:08:
It's a fucking kickstarter. If you aren't down with it, DON'T PUT MONEY IN. It's pretty ridiculous to suggest that all kickstarter projects overlap the same pool of potential donators anyway.
Other businesses hoping to kick ads from their sites would offer paid subscriptions or ask for donations with that goal in mind.