Gearbox TMs "Shift" - Has Steamy Plans?

The United States Patent and Trademark Office shows a trademark registration for the term "Shift" that was recently filed by Gearbox Software (thanks Kristian). From the looks of it, this is not for a game title, but rather a distribution network, with the implication that the developer is planning its own service in the style of Valve's Steam. Here's the description:
IC 009. US 021 023 026 036 038. G & S: Computer software for the management, transmission, storage and sharing of computer game programs and electronically stored information across computer networks

IC 042. US 100 101. G & S: Software as a service (SAAS) services featuring software for the management, transmission, storage and sharing of computer game programs and electronically stored information across computer networks
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Re: Gearbox TMs
Jun 26, 2012, 10:57
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Re: Gearbox TMs Jun 26, 2012, 10:57
Jun 26, 2012, 10:57
 
They have nothing to bring to the table. EA at least owns many, many developer houses. Gearbox releases a game less often than Valve does and, as it has already been pointed out, their games aren't exactly instant classics like Vavle games.

Nothing to see here, move on.
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