The Old Republic Losing Subs; Gaining Add-ons

Electronic Arts' Q4 FY12 and FY12 Financial Results are now online, offering balance sheets on the gaming giant along with tidbits of information about their operations. They report all-time high non-GAAP net revenue of $4.2 billion for the fiscal year, and a jump in digital non-GAAP revenue of 47% to $1.2 billion. Included is a note saying Star Wars: The Old Republic has 1.3 million active subscribers, which Ars notes is down from a reported 1.7 million in March, confirming speculation the game has been losing subscribers. They also report n a post-earnings conference call where EA Labels President Frank Gibeau said the drop was consistent with their "original assumptions" about the Star Wars MMORPG's post-launch prospects, though he also stated EA "intends to increase subscribers" with continual upgrades, including new guild features, player vs. player improvements, and "elder gameplay" for high-level players. EA also announces two new content packs, "Legacy" and "Allies," will be coming to the game this quarter.
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Re: The Old Republic Losing Subs; Gaining Add-ons
May 8, 2012, 01:18
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Re: The Old Republic Losing Subs; Gaining Add-ons May 8, 2012, 01:18
May 8, 2012, 01:18
 
And they still, to this day, have yet to implement a way to transfer characters between servers.

Of course they have a way to transfer characters. What they don't have is a procedure to shut down servers (and probably don't want to). Which is, of course, the inevitable conclusion of allowing server transfers. People will invariably transfer from low-pop to higher-pop servers, leaving the low-pop servers with even less people. So they'll need to merge the server(s). And server mergers are always greeted with "the game is dying" messages - true or otherwise. There's no way they want to give that impression at this point in time.
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  Re: The Old Republic Losing Subs; Gaining Add-ons