The Old Republic Losing Subs; Gaining Add-ons

Electronic Arts' Q4 FY12 and FY12 Financial Results are now online, offering balance sheets on the gaming giant along with tidbits of information about their operations. They report all-time high non-GAAP net revenue of $4.2 billion for the fiscal year, and a jump in digital non-GAAP revenue of 47% to $1.2 billion. Included is a note saying Star Wars: The Old Republic has 1.3 million active subscribers, which Ars notes is down from a reported 1.7 million in March, confirming speculation the game has been losing subscribers. They also report n a post-earnings conference call where EA Labels President Frank Gibeau said the drop was consistent with their "original assumptions" about the Star Wars MMORPG's post-launch prospects, though he also stated EA "intends to increase subscribers" with continual upgrades, including new guild features, player vs. player improvements, and "elder gameplay" for high-level players. EA also announces two new content packs, "Legacy" and "Allies," will be coming to the game this quarter.
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Re: The Old Republic Losing Subs; Gaining Add-ons
May 7, 2012, 21:54
14.
Re: The Old Republic Losing Subs; Gaining Add-ons May 7, 2012, 21:54
May 7, 2012, 21:54
 
Steele Johnson wrote on May 7, 2012, 21:44:
That's what they get for sinking all that money into a dying genre. Do some market research the next time, EA! Doh!
this is how companies do their market research.

<Boss> Okay programmers, we got no projects to keep us floating. We'll need to let some of you go.
<Programmers> *think to themselves: "what can I say to keep my job?" "anything to keep my job!"*
<Programmers> I know! Let's do an MMO. *thinking to himself, it will fail.*
<Boss> What's that?
<Programmers> Money maker. It won't fail. *thinking to himself: "YES, I just bought myself another 3 years of work!*
<Boss> Okay, let's do it!
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