Ads in Titan? [Jan 23, 2012, 8:19 pm ET] – Share – Viewing Comments
A Blizzard Entertainment Job Listing for a "Franchise Development Producer" for their next-gen MMOG offers a possible insight into plans for the game, presumably the mysterious game codenamed Titan. This responsibility listed for the position suggests plans for some branding: "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience." Thanks IGN.
Beamer wrote on Jan 25, 2012, 08:11:
I have no idea what you think it's being used for.
Do you think P&G cares if it took an average player 25 minutes to find a solution to an in-game puzzle?
Do you think Unilever cares that the shotgun gets used 40% of the time and guns with more plentiful ammo are ignored?
Do you think SCJ cares that most Steam users have quad core by this point?
Fuck no. It's being used to better optomize games. Christ, some of the fear mongering here is insane. Use your brain. Video game companies can use this information to better see what works and what doesn't work, what gets used and what doesn't get used, etc., and better balance patches/new games. But the data is useless to other companies. Utterly useless.
I'd love to hear 3 scenarios you people (you people!) can imagine in which an advertiser cares what the hell you did in Half Life 2.
Don't get me wrong, I agree with you, but I don't think he was talking about gameplay stats being sent to corporations who advertise.
When most people throw around the term "data farming" I think they mean name, address, birthday, purchasing habits, etc.
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