Ads in Titan? [Jan 23, 2012, 8:19 pm ET] – Share – Viewing Comments
A Blizzard Entertainment Job Listing for a "Franchise Development Producer" for their next-gen MMOG offers a possible insight into plans for the game, presumably the mysterious game codenamed Titan. This responsibility listed for the position suggests plans for some branding: "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience." Thanks IGN.
Microsoft sold Massive, true, but they have their own in-house in-game advertising team. "In and Around Game," actually.
Ads in games can work fine. They just rarely do. I typically point to Def Jam as a game that got this right, as they were subtle and fit the world. Of course, that game is now 8 or so years old and was, in itself, pretty much just an advertisement, so it being the best example I can come up with says quite a bit.
Ads in games can work fine. They just rarely do. I typically point to Def Jam as a game that got this right, as they were subtle and fit the world. Of course, that game is now 8 or so years old and was, in itself, pretty much just an advertisement, so it being the best example I can come up with says quite a bit.
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Music for the discerning:
http://www.deathwishinc.com
http://www.hydrahead.com
http://www.painkillerrecords.com
Music for the discerning:
http://www.deathwishinc.com
http://www.hydrahead.com
http://www.painkillerrecords.com
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