Its never enough. There are people bent on squeezing every last drop of blood they can from the herd. Its always the way - creativity, artistry, workmanship vs insatiable gluttony. Its not enough to be fat, they become morbidly obese with wealth. Insatiable, eventually the bottom falls out and we are all left swimming in sh*t.
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The pressure on such a popular franchise, legally, morally, or via other coercion must be enormous.
Regarding toys, take a look at the start wars franchise revenue.. Perhaps another factor regarding why the movies turned to s*ck after empire (imo lol).
[url=]
http://www.statisticbrain.com/star-wars-total-franchise-revenue/[/url]