A Blizzard Entertainment Job Listing for a "Franchise Development Producer" for their next-gen MMOG offers a possible insight into plans for the game, presumably the mysterious game codenamed Titan. This responsibility listed for the position suggests plans for some branding: "Work with major consumer brands to facilitate product placement and licensing within the world of Blizzard Entertainment's next-gen MMO that enhances the gameplay experience." Thanks IGN.
Also noteworthy, with my emphasis added, "a minimum of 3 years product management, licensing, or business development experience in the entertainment or toy industries"