It's a bit insulting to not consider the history of gaming. Most early games weren't sexist, they were games. The reason that we have a mostly male dominated gaming market (not speaking of the so-called "casual" market), is because the people who first started playing those games tended to be male. And that spiraled, as developers focused more on their market, they designed their products to be more appealing to males. And the people who enjoyed the products, and then got into the industry to make them tended to be males. And the cycle continued.
My annoyance with the whole thing is - why is this a problem? When you design a facial mask product, you do so with the knowledge that the majority of people that use it will be women. Sure, maybe some men do, but you recognize that's not your primary market. So you design and advertise your product accordingly. Game companies do the same thing, they aim their products at their target market.