You know, before I was going to avoid it because of the direction they took.
Now I'm going to avoid it because their idea PR is to talk to me like an arrogant, condescending dickhead.
Here's an alternative that works for everyone, Ubi:
We're tired of being treated like the crap you scraped off your shoe. You don't want the PC market anymore, and we don't want you.
Leave us alone, and make shelf space for something that hasn't been spit on.