We are giving away most of the content for free because there’s no barrier to entry. To the users that are traditionally playing the game by getting it through Pirate Bay, we said, ‘Okay, go ahead guys. This is what you’re asking for. We’ve listened to you – we’re giving you this experience. It’s easy to download, there’s no DRM that will pollute your experience.’
We’re adapting the offer to the PC market. I don’t like to compare PC and Xbox boxed products because they have a model on that platform that is clearly meant to be €60’s worth of super-Hollywood content. On PC, we’re adapting our model to the demand.
“When we started Ghost Recon Online we were thinking about Ghost Recon: Future Solider; having something ported in the classical way without any deep development, because we know that 95% of our consumers will pirate the game. So we said okay, we have to change our mind.
We have to adapt, we have to embrace this instead of pushing it away. That’s the main reflection behind Ghost Recon Online and the choice we’ve made to go in this direction.