Ubisoft needs to stop acting like the "nice guy" who can't understand why he never gets the girl. They can't tell the consumers this is was they've been asking for, until the consumers prove them right by actually supporting the product en masse. Until then it's just another attempt by a major player to push another (likely mediocre) rehash on the public. Mind you, with this move they've already established the perfect out in case the product flops.
The problem is piracy, and not bland franchise rehashes, piracy... yeah.