Based upon their past experience, they may even decide to license a famous novel or movie as the basis for their IP.
Oh please don't license anything that anyone has ever heard of. All the games they cite as "good" - Dragon Age, Elder Scrolls, Mass Effect, Fallout, Deus Ex - are original IP. A good game doesn't need "Star Wars" or "Lord of the Rings" on the box to sell, and if it's bad that won't save it.
I think they mean another unknown Pole anyway, but it would be terrible to see them doing licensed schlock.