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Regularly scheduled events "Your customers hate DRM"

"Your customers hate DRM,"'s Guillaume Rambourg explained to the assemblage at the London Games Conference. "DRM is making companies feel safe while they handle some business, they are trying to protect their product and protect their sales, but the reality is very different." This is noted on (registration required), where they note that while The Witcher 2: Assassins of Kings sold something around 200,000 units on Steam, CD Projekt RED's action/RPG sequel sold more DRM-free units on than all other digital distributors combined. Here are a few more quotes on the topic:

"The reality is DRM does not protect your content. Every game is pirated within a few hours of release or more often before it's released. DRM is not protecting your product or your sales, it's going to harm your sales in the long run."

"By putting DRM in your games you are working against your consumers, you are harming those you should cherish. It's only hurting your loyal consumers which is counter-productive."

"There is one industry that got everything right - piracy. Piracy quickly understood that digital needs to be simple and easy. That digital consumers are expecting a fast and easy experience. You should treat piracy as competition not as an enemy. If you treat it as an enemy you are blinded and you don't pay attention to what they are doing right."

30. Re: Nov 13, 2011, 12:59 Noctis
I agree! I hate it so much I don't even buy steam games. No Skyrim for me. There are plenty of other games out there that I can play instead.  
Previous Post Reply Quote Edit Delete Report
    Date Subject Author
  1. Nov 11, 10:39 Re: "Your customers hate DRM" Kajetan
  7. Nov 11, 12:11  Re: Parallax Abstraction
  8. Nov 11, 12:17   Re: Wolfox
  14. Nov 11, 14:15  Re: saluk
  2. Nov 11, 10:46 Re: "Your customers hate DRM" ElectricTurtle
  6. Nov 11, 12:09  Re: Hyatus
  9. Nov 11, 13:00  Re: Beelzebud
  10. Nov 11, 13:02   Re: [VG]Reagle
  12. Nov 11, 13:23  Re: Krovven
  28. Nov 13, 05:25   Re: Flatline
  29. Nov 13, 08:09    Re: Jerykk
  3. Nov 11, 10:57 Re: "Your customers hate DRM" Retired
  4. Nov 11, 10:59  Re: Prez
  13. Nov 11, 13:30   Re: Mashiki Amiketo
  5. Nov 11, 11:25 Re: "Your customers hate DRM" Gas Bandit
  11. Nov 11, 13:06 Re: "Your customers hate DRM" Ruffiana
  21. Nov 11, 18:09  Re: Bhruic
  15. Nov 11, 16:52 Re: "Your customers hate DRM" Wallshadows
  16. Nov 11, 16:58  Re: yuastnav
  17. Nov 11, 17:03   Re: CptStern
  18. Nov 11, 17:13    Re: jacobvandy
  19. Nov 11, 17:17     Re: Draugr
  20. Nov 11, 17:24     Re: shponglefan
  24. Nov 11, 21:55      Re: CJ_Parker
  26. Nov 11, 23:27       Re: TheVocalMinority
  22. Nov 11, 19:09 Re: "Your customers hate DRM" entr0py
  23. Nov 11, 21:35 Re: "Your customers hate DRM" Creston
  25. Nov 11, 22:06 Re: "Your customers hate DRM" Riker
  27. Nov 12, 00:16 Re: "Your customers hate DRM" tuddies
>> 30. Nov 13, 12:59 Re: Noctis


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