BF3 Norwegian Review Shenanigans Alleged [Updated]

BF3Blog has a report by way of Norwegian news outlet NRK on what would appear to be attempts to manipulate review scores for Battlefield 3 by determining who receives review copies of the upcoming shooter sequel based on their preconceptions about the game, its beta test, and the competing Call of Duty franchise. They reproduce a questionnaire asking questions about potential reviewers including their review scores of previous Battlefield games, whether they are a Call of Duty fan, and even their present view of the game. They also note that: "A number of Norwegian gaming outlets, including popular ones like Gamer.no and GameReactor*, have been refused review copies of Battlefield 3 due to their review scores of past Battlefield games." They also quote a portion of an apology from EA Norway marketing manager Oliver Sveen saying: "this should not have been sent out. We have made ​​a mistake and we apologize. This is not something that neither should have happened earlier or what we intend to continue."

*Update: We received a note from one of the publications mentioned in this story, as Gamereactor writes to explain: "We would like to have our name removed from the article, we have received a preview code and have not had any problems with EA. We have had nothing to do with the 'shenanigans'. it seems to be a matter between EA Norway and a major newspaper, why dedicated gaming media are mentioned also must be a misunderstanding." The contact was from their Danish arm, but they operate as one entity, and say none of their Norwegian colleagues can understand why they were mentioned in this article.
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Re: Out of Eight Shoutout!
Oct 19, 2011, 07:18
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Re: Out of Eight Shoutout! Oct 19, 2011, 07:18
Oct 19, 2011, 07:18
 
Beamer wrote on Oct 18, 2011, 22:54:
These are the ones they are large enough to get advanced copies (no offense to something like Out of Eight, but it's not really on the advance copy list for most publishers.)
I get early stuff from one publisher consistently, Paradox, but that's because everyone does when the review copies appear on the press Gamer's Gate accounts
I will say that there are clearly sites that get games early, usually based on readership but sometimes based on favorability, and the PR companies control who gets what when. I can't review a game early that I won't get until the release date like everyone else. I ask, of course, but 99% of the time I get Steam codes the same time everyone else does. There are some games that have embargoes for two reasons: (a) one site has exclusiveness, or (b) they don't want any site to have exclusiveness. What's the penalty? Potentially not getting free games from them anymore. Personally, I'm less worried about giving a bad review score, because as long as your reasons are justified, the publisher doesn't care too much (and especially if the game copy came from an outside PR firm that has less vested interest). I've only had one instance of a publisher not liking a review of mine, and that's because they released a crap expansion that added nothing but charged $30 for it.
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  Re: Out of Eight Shoutout!
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