Square Enix: FINAL FANTASY XIV "Greatly Damaged" The Brand

Square Enix: FINAL FANTASY XIV "Greatly Damaged" The Brand
[Sep 27, 2011, 11:12 am ET] – Share – Viewing Comments

A post on Japanese site Sponichi Annex translated by Andriasang quotes Square Enix CEO Yoichi Wada on the impact of the disasterous launch of FINAL FANTASY XIV, as he says the "The Final Fantasy brand has been greatly damaged," by the MMORPG. He says their efforts at rectifying this continue: "We'll continue with our reform work, which basically amounts to fully redoing the game, and hope to revive the FFXIV that should have been released." Thanks VG247.

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23.

Re: Square Enix: FINAL FANTASY XIV
Sep 27, 2011, 18:47

^Drag0n^

23.

Re: Square Enix: FINAL FANTASY XIV Sep 27, 2011, 18:47

Sep 27, 2011, 18:47

^Drag0n^

Cram wrote on Sep 27, 2011, 12:30:
Beelzebud wrote on Sep 27, 2011, 12:24:
Call me crazy, but I think over-saturation greatly damaged the brand, more than anything else. When you're at XIV it's time to stop, and work on something new.

When each subsequent game of that company's main franchise, minus XIV, seems to outsell the previous, how would you explain that it's time to do something new to their shareholders?

FINAL Final Fantasy: This Time We Really Mean It *

* maybe...

"Never start a fight, but always finish it."