"I went to a restaurant the other day, and the served me steak. As a lover of hamburgers, the steak felt very unfamiliar, and I inevitably wondered why the restaurant didn't make the leap to hamburgers like so many other restaurants."
Dumbass. And that's giving him the benefit of the doubt and assuming he wrote that idiocy to try and generate controversy - ie, page hits. If he actually believes that, then "dumbass" would be an overly nice description.