I love how he says "probably 10-15 million". 5 million dollars is a pretty huge gap. So either he's pulling that number out of his backside or their accounting is really terrible. I also love this choice quote:

"Brown pointed out that the above figure is "found revenue" that comes from users who previously "consumed bandwidth for free"."

You mean the bandwidth that has a near zero cost now? Or the fact that many of these people PAY for Xbox Live and that it was EA's CHOICE AND INSISTENCE to host their own servers instead of using Microsoft's? Or the fact that most of your major franchises were profitable before you implemented Online Pass? Cry me a river.

Maybe EA should be spend less resources on this and more on perhaps actually marketing the litany of awesome EA Partner's titles in the last year that bombed and cost them a fortune because they didn't bother to tell anyone they existed.