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Out of the Blue

4. Re: Out of the Blue Aug 30, 2011, 16:07 kanniballl
PHJF wrote on Aug 30, 2011, 14:46:
So I just saw a commercial wherein four grown men in their early thirties were sitting around a living room playing Starfox 64 3D on their 3DS's. Is NOA's PR comprised of the dregs of the PR industry or do they sincerely think thirty-year-old men who love Starfox are their target demographic?

Eh, the Advertisement/PR guys have 2 things going for them.

1 - Sell the point that it's not just a kids toy
They want the 30-something Alpha Consumers to buy it for themselves; and they have to get past the stigma that it might be a kids toy/game. "Hey, those guys didn't look too embarassed on TV, I shouldn't be either. I'm gonna pick up a 3DS." Or at least, that's what the PR guys are seeing in their heads. It's kind of like how Cadillac re-did their Catera/CTS line as their SUVs to be younger looking... they're fighting the stigma that Caddies are old-man-cars.

2 - Star Fox Fans = guys in their 20s/30s.
Face it, the main Star Fox fans are going to be the ones that played it on SNES and MAYBE N64... and most of those people are in their 20s or 30s. So you advertise the game to the people that would want it, AND you once again tap the Alpha Consumer.
You start to go olderthan that, and you get "what's a star fox?"
You'd probably get the same reaction mentioning the game "Burger Time." Both are and heller-fun and were popular for their time, but only really reached a certain generation. They don't have the CRITICAL MASS popularity of frogger/mario/etc.
"Space. It seems to go on and on forever. But then you get to the end and a gorilla starts throwing barrels at you."
-Fry, Futurama
Previous Post Next Post Reply Quote Edit Delete Report
    Date Subject Author
  1. Aug 30, 14:01 Re: Out of the Blue Dan =0)
  2. Aug 30, 14:46  Re: Out of the Blue PHJF
>> 4. Aug 30, 16:07   Re: Out of the Blue kanniballl
  3. Aug 30, 15:46  Re: Out of the Blue Enahs
  10. Aug 31, 00:15   Re: Out of the Blue Dan =0)
  5. Aug 30, 16:32 Re: Out of the Blue Cutter
  6. Aug 30, 17:19 Re: Out of the Blue Hump
  7. Aug 30, 17:58  Re: Out of the Blue jdreyer
  8. Aug 30, 18:01 Guitar Frets jdreyer
  9. Aug 30, 18:58 Re: Out of the Blue Retired


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