As much as I dislike this whole situation, I have to admit, EA has won some points from me.
They sent out emails a couple days back that granted anyone who participated in the Alpha a free game if they pre-purchased through Origin.
Granted I already owned the 3 games they offered, but it was nonetheless an unneccessary act of goodwill and the same sort of thing they will need to do to get Origin going. That being, offering people who do business with them more value rather than simply a different (and less convenient) place to spend money.