"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content," he recently said.
"And so I think with Cataclysm they were able to consume the content faster than with previous expansions, but that's why we're working on developing more content."
Yesterday, Morhaime made clear Blizzard’s response to this trend. The company pledged to flood the game with new content as a matter of urgency.
For all you WoW haters, no WoW is not going to die overnight, or in the next 10 years.