WoW Drops More Subs

Develop notes that the latest figures supplied by Activision Blizzard shows World of Warcraft has lost another 300,000 subscribers, saying the MMORPG now has about 11.1 million subscribers. They have Blizzard CEO Mike Morhaime's comments on how they plan to reverse this trend:
"As our players have become more experienced playing World of Warcraft over many years, they have become much better and much faster at consuming content," he recently said.

"And so I think with Cataclysm they were able to consume the content faster than with previous expansions, but that's why we're working on developing more content."

Yesterday, Morhaime made clear Blizzard’s response to this trend. The company pledged to flood the game with new content as a matter of urgency.
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Re: WoW Drops More Subs
Aug 4, 2011, 18:12
49.
Re: WoW Drops More Subs Aug 4, 2011, 18:12
Aug 4, 2011, 18:12
 
Blizzard still hasn't grasped the fact that WoW players need stuff to do besides grinding in new, reskinned dungeons.

Blizzard's new content release schedule is just too infrequent. Why haven't they gotten faster at adding a new dungeon, or a new area? Haven't they been doing this for years already? Why not hire more people or improve their tools? To me, it just looks like they're getting lazy.

An easy solution is to open up new content creation to the community. You have 11.1 MILLION people who know and love the game; give them the tools to create dungeons, areas, quests, etc. and let them submit their creations to Blizzard. All they'd have to do is stamp it and ship it if it's good enough!
"If you like it, they will stop making it" - Herblock's Law
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