GameStop to Sell Game Downloads

GameStop announces they are launching a new service to allow customers to make in-store purchases of digitally distributed games, which will begin with the upcoming release of Deus Ex: Human Revolution, Eidos' action/RPG prequel. On the surface, there is obviously something odd about how this sounds, but they point out this give customers the ability to use forms of payment not usually applicable to digital distribution, including cash, GameStop trade-in credits, and gift cards. They say they've been successful selling DLC through their stores, and see this as an extension of that. They also offer some additional motivation to pre-purchase the digital Windows edition of Deus Ex: Human Revolution through them by offering the following bonuses:

  • A digital version of Deus Ex(TM): Game of the Year Edition and Deus Ex: Invisible War(TM)
  • The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution
  • Double points for GameStop(R) PowerUp Rewards(TM) members
  • As an added bonus, PowerUp Rewards(TM) members who pre-order and purchase Deus Ex: Human Revolution will be entered to win a decked out living room in the Augment Your Living Room Sweepstakes. Visit www.poweruprewards.com/PUR/Index/Augment for complete details on the Augment Your Living Room Sweepstakes.
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Re: GameStop to Sell Game Downloads
Jul 29, 2011, 12:47
11.
Re: GameStop to Sell Game Downloads Jul 29, 2011, 12:47
Jul 29, 2011, 12:47
 
God they are desperately hanging on to the brick and mortar business model, aren't they? What the hell are they gonna do when the consoles switch to digital delivery in a generation or two?

Aside from the under 16 crowd and the 8 adults who have to buy their games in cash for whatever reason, why in hell would i want to get in my car, go to gamestop, sit through their mandatory litany of up sell speeches and pay for a digital download? If they really wanted to be innovative they would just tie your gamestop account to your impulse account and allow you to use your built up instore credit and gift cards through Impulse. But that would be too easy on the customer and not shoe-horn them into a doomed brick and mortar model.
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 Re: GameStop to Sell Game Downloads
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