"We have a couple other major franchises that we've not been paying attention to. It's been a long time since we shipped an Unreal game, and it's an awfully loved franchise that we hold pretty dear here. We haven't been giving it the attention it deserves because we've been focusing on Gears of War and we're still a relatively small company." -- Epic President Mike Capps.
No mister pot, that's not correct. Madden is repackaged yearly, they don't stop for 9 years then decide to remake it again. They are at least consistent in their recycling of sports franchises.