DICE on (Free) Battlefield 3 Battleog

BF3 goes to E3 on the Battlefield Blog has word from DICE general manager Karl Magnus Troedsson on plans to show off Battlefield 3 at E3. They also discuss their Battlelog "web destination," and in a pretty straightforward dig at the just-announced premium Call of Duty Elite service, they make a point of noting this will not cost anything:
Of course there are things we will not be showing at E3, including the game’s extensive co-op campaign, the introduction of Team Death Match mode and the Battlefield 3 Battlelog web destination – featuring powerful social tools, feeds and detailed player stats. Battlelog also lets you manage your friends lists, squad up, create platoons, use voice chat and follow your friends’ progress in real-time, and more. Battlelog will be available for the monthly fee of (drum roll)... zero dollars. We look forward to providing more information on these features in the near future!
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Re: DICE on (Free) Battlefield 3 Battleog
Jun 4, 2011, 10:36
24.
Re: DICE on (Free) Battlefield 3 Battleog Jun 4, 2011, 10:36
Jun 4, 2011, 10:36
 
In addition to wanting to show up Activision (it definitely generates great PR for BF3 to come out and say you've offering social features for free that they will charge for), I think them doing this is in response to both of the free-to-play Battlefield games not doing well. I remember EA saying that Battlefield Heroes fell well below expectations (as did Quake Wars before it which wasn't even their thing) and other than an ad during the ATI driver installer, I've heard absolutely nothing about Battlefield Play4Free since it launched. I think if those had succeeded, EA would be trying to charge for this but I think they learned before Activision that by and large, people in the US don't care about this stuff enough to shell out money for me. CoD does have a large dudebro fanbase who may not know any better but I'd wager that CoD Elite will also not meet their expectations and it will either get cheaper or go free eventually as well.
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Re: DICE on (Free) Battlefield 3 Battleog