I don't know, he accuses Jerykk of being mentally unstable but that was the most bizarre thing I've ever seen posted on the site, not to mention totally offtopic. The site is fine, trolls exist, the end. Move on with your life, sheesh.
The timestamp should likely give off why.
In any case, I've paid 0 attention to whatever ARG Valve has put out there, only looked at these indie game stats to lament how the better ones are lagging behind, played none of them in this time frame, given up nothing, will get the game 6 hours early (well, not really because I went with the PS3 option) and see nothing to complain about.
Don't like marketing? Don't follow ARGs.