Send News. Want a reply? Read this. More in the FAQ.   News Forum - All Forums - RSS Headlines   RSS Headlines   Twitter   Twitter

NPD Asks Analysts to Stop Sharing Sales Data

NPD is asking gaming analysts to avoid sharing its proprietary sales data with the media, repots Gamasutra. A little under six months ago NPD stopped sharing monthly hardware unit sales figures with the media, and restricted the information given for monthly software sales, but they tell Gama they are not trying to "freeze out the media" with these moves. "We have heard from our clients and retail partners that NPD information is increasingly out in the public domain without proper attribution, incorrect context and in other ways that is not in the best interest of our clients or the industry. It is our responsibility and right to manage the usage of that information, and our Financial Services clients have agreed to help us and the industry in this regard," NPD tells them in a statement. "There was no 'warning' issued at all. We are not freezing out the media as it has been portrayed. Instead, we are looking to work even more directly with the media than we already do to ensure our information and insights are used responsibly."

11. Re: NPD Asks Analysts to Stop Sharing Sales Data Mar 29, 2011, 13:33 DG
Putting aside suspicions of their true motivation, however plausable, their argument is certainly accurate.

Last time I bothered paying any attention whatsoever to sales figures, there'd be some silly article followed up with all these comments about how BS the data was for missing online sales, blah blah blah. Then I go have a look at their website and it's immediately obvious it's information for retail who would specifically want only retail data.

People were whining on and on and bitching about what was their own error, NPD's was perfectly valid for their intended and advertised use. That use simply was not what it was portrayed as in gaming media.
Avatar 14793
Previous Post Next Post Reply Quote Edit Delete Report