Gamasutra has word from SXSW that Richard Garriott is pitching a Lord British social game at the conference. Details are scant for now, as he is in a fundraising stage seeking $3.8 million in investments, but they do have this on what to expect:

Lord British's New Britannia (working title) will be a social networking game built around Garriott's famous alter ego, which he wholly owns - as opposed to the Ultima universe, which Electronic Arts has the rights to.

The title is set to come out after the second quarter release of Ultimate Collector, the company's first original game, which will take the form of a social network game paired with a television show hosted by Garriott, the pilot for which has already been shot.