I can't ever see a MMOFPS succeeding - with a monthly fee - because people get bored too quickly to justify that expense. Unless it's maybe like $5 a month, but too many games and services all ask for a standard rate - which is probably why so many of them utterly fail. I still don't understand why they don't scale it from F2P, $5, $10, and $15 per month. Most F2P doesn't include near enough to make it worth while and what they charge for stuff in their stores is ridiculously overpriced so it generally comes down to paying the full monthly or not playing at all. Now if they were to scale it in tiers you'd see a lot more people willing to drop $5 and/or $10 on a few games at the same time.

Anyway, hopefully they've finally realized that Pimps at Sea is long overdue!