On monday I watched the football (soccer) match Barcelona - Real Madrid on SkySports Euro or some-such cable/satelite TV channel.
For the uninformed/uninterested this was/is probably one of the most watched sports events on the planet. As such its adspace is probably very very expensive.
During the half-time commercials there were 5, I shit you not FIVE DIFFERENT commercials for the Nintendo Wii....
It was the only commercial in the 15 minute period that ran more than once.....wait since they were all different then I guess none of them aired more than once.....
I shudder at the thought of the $$$ Nintendo coughed up for this....
I have a nifty blue line!