On StarCraft II in Korea

The StarCraft 2 Uber-Interview on Games On Net talks about the real-time strategy sequel with Blizzard's Bob Colayco and Chris Davey. One of their main concerns is the amount of money spent on marketing StarCraft II in Korea, and how the game's sales compare to the original StarCraft, which is an institution in that territory. While they continue to cultivate the game in the Korean market, there is an admission that it's been slower going than anticipated. "Yeah, it's fair to say that it didn't come out of the gates as well as we'd hoped," Colayco tells them. "But we're working on some things, such as the GSL with our partner GomTV, and some other initiatives to try and continue. There's definitely a lot of interest there, we're definitely in the top 10 as far as the played games in the IGR's and we're seeing some upward mobility there so we're doing what we can to prop that up."
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Re: On StarCraft II in Korea
Nov 28, 2010, 17:39
11.
Re: On StarCraft II in Korea Nov 28, 2010, 17:39
Nov 28, 2010, 17:39
 
Kosumo wrote on Nov 28, 2010, 15:21:
I think that there is truth to it. I also believe that all the talk of the "PRO" gaming scene in Korea is over stated too. So they had tournaments broadcast live on TV ..... have you seen some of the other programs broadcast on Asian channels? Being broadcast on TV does not make you the NFL.

1. Starcraft is not merely "broadcast on TV". There are 2 channels who's main programming is Starcraft, OnGameNet and MBCGame, and finals fill stadiums with tens of thousands of people in attendance.

2. That $1million figure is BS. Even the most popular pro gamer in history, Slayers_Boxer, only made ~$300K a year at the height of his success. Meanwhile, if you're a lower tier player, you'd be barely scraping by at below minimum wages.

3. The relative lack of success of Starcraft 2 is not due to lack of LAN support, or the shitty-ness of BNET 2.0. Considering that Korea has ubiquitous broadband access, and most gamers play in internet cafes anyways, LAN is a non-issue. The fact is Starcraft is the gold standard for RTS games in Korea, and no other RTS has ever come close to dethroning it. Starcraft 1 has 12 years of polish and 1 expansion advantage on SC2, and as it stands right now, it is simply the better game. However, SC2 is getting more popular, as its pro-scene takes off and more and more famous SC 1 players are making the transition.

4. Blizzard is not trying to destroy competitive SC1. Whats going on is not about money, but control of the IP. KeSPA feels that they created the competitive SC1 scene, and therefore should have ownership of it, which doesn't sit well with Blizzard. Its a pissing contest between two companies, and KeSPA is hardly the victim here.

This comment was edited on Nov 28, 2010, 17:53.
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