On StarCraft II in Korea

The StarCraft 2 Uber-Interview on Games On Net talks about the real-time strategy sequel with Blizzard's Bob Colayco and Chris Davey. One of their main concerns is the amount of money spent on marketing StarCraft II in Korea, and how the game's sales compare to the original StarCraft, which is an institution in that territory. While they continue to cultivate the game in the Korean market, there is an admission that it's been slower going than anticipated. "Yeah, it's fair to say that it didn't come out of the gates as well as we'd hoped," Colayco tells them. "But we're working on some things, such as the GSL with our partner GomTV, and some other initiatives to try and continue. There's definitely a lot of interest there, we're definitely in the top 10 as far as the played games in the IGR's and we're seeing some upward mobility there so we're doing what we can to prop that up."
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Re: On StarCraft II in Korea
Nov 28, 2010, 02:42
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Re: On StarCraft II in Korea Nov 28, 2010, 02:42
Nov 28, 2010, 02:42
 
Kosumo wrote on Nov 27, 2010, 17:30:
Or the first Startcraft sucsesse in Korea was maybe due to other factors .... like high unemployment at the time and many Koreans spending their time in internet cafes looking for work which leads to them fulling their spare time playing starcraft.

I'd also say that SC2 changed how it plays slightly yet fundamentally. People train 10 hours a day to play starcraft professionally for years at a time. Moving to SC2 would require starting over again from scratch. You're going to encounter resistance in the professional circuit when you change things up like that. I'm just conjecturing here but it seems reasonable.

Plus, Battle.net 2 sucks turdballs. Blizzard should have been happy just selling 2 copies to every man, woman, and child in South Korea. I get the feeling they wanted a slice of the pro circuit pie and so made a lot of basic changes that... well... sucked.

Blizzard isn't the company it was even back when it launched World of Warcraft. The Activision merger changed the corporate culture of Blizzard somewhat it seems like.
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 Re: On StarCraft II in Korea
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