MCV has word on the results of Turbine's decision to drop subscription fees for The Lord of the Rings Online, saying the move has doubled the game's revenue. Word: "In addition, a million new accounts have been created and 20 per cent of the game’s former players have returned. Peak concurrency has jumped by 300 per cent and the total active players count has increased four-fold."
Yeah when they announce "Free To Play" there is a flurry of activity immediately as 100s of thousands of people check it out. If it only "doubled" in the first month I'd be really worried.