LOTRO Revenue Doubles [Oct 08, 2010, 10:34 am ET] – Share – Viewing Comments
MCV has word on the results of Turbine's decision to drop subscription fees for The Lord of the Rings Online, saying the move has doubled the game's revenue. Word: "In addition, a million new accounts have been created and 20 per cent of the game’s former players have returned. Peak concurrency has jumped by 300 per cent and the total active players count has increased four-fold."
Longswd wrote on Oct 8, 2010, 17:13:
So, according to the news blurb, infrastructure (population) costs has increased x4 while revenue has only increased x2? More players are great, but only if you can monetize them.
Depends how much are the relative values. If revenue has gone from $5 million to $10 million whereas infrastructure has increased from $100,000 to $400,000, then net profit has jumped from 4.9 to 9.6.
No idea what the actual numbers are but I'm guessing the equation makes sense to the accountants.
Kittens!
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