LOTRO Revenue Doubles [Oct 08, 2010, 10:34 am ET] – Share – Viewing Comments
MCV has word on the results of Turbine's decision to drop subscription fees for The Lord of the Rings Online, saying the move has doubled the game's revenue. Word: "In addition, a million new accounts have been created and 20 per cent of the game’s former players have returned. Peak concurrency has jumped by 300 per cent and the total active players count has increased four-fold."
So, according to the news blurb, infrastructure (population) costs has increased x4 while revenue has only increased x2? More players are great, but only if you can monetize them.
I don't always drink carbonated Mexican rat piss, but when I do, I prefer Dos Equis.
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