LOTRO Revenue Doubles [Oct 08, 2010, 10:34 am ET] – Share – Viewing Comments
MCV has word on the results of Turbine's decision to drop subscription fees for The Lord of the Rings Online, saying the move has doubled the game's revenue. Word: "In addition, a million new accounts have been created and 20 per cent of the game’s former players have returned. Peak concurrency has jumped by 300 per cent and the total active players count has increased four-fold."
Creston wrote on Oct 8, 2010, 11:31:
It's amazing how, if you just drop your greed and give players what they want, they come and play your game!
The entire gaming industry only took like twenty years to figure this out.
Creston
Have you played LOTRO recently?
Monthly sub for LOTRO, excluding multi-month discounts, prior to F2P, was only $10 a month.
In order for an individual with a "free" account to actually get to have fun in LOTRO right now, if they're the type who detests absurd grinds (kill 120 orcs for 10 Turbine points here, complete a series of quests for 5 Turbine points there) is to buy Turbine Points.
So an individual on a "Free" account is likely to spend more than $10 a month to be "free".
Turbine didn't drop greed. They got greedier. It's just that their marketting did a fine job disgusing free-to-try as free-to-play.
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