Activison Considering Selling Cut-Scene Movies

IGN reports on some comments made by Activision CEO Bobby Kotick to attendees of a Bank of America Merrill Lynch Media, Communications & Entertainment Conference about the idea that they could remove the cut-scenes from a game like StarCraft II and market them as a commercial movie. If that's not startling enough, then wait for the price point he mentioned, as he envisions selling such a "movie" for $20.00-$30.00. He says: "If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?" Here's more:
My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever.

Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.

If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again.
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Re: Activison Considering Selling Cut-Scene Movies
Sep 17, 2010, 10:46
51.
Re: Activison Considering Selling Cut-Scene Movies Sep 17, 2010, 10:46
Sep 17, 2010, 10:46
 
Verno wrote on Sep 17, 2010, 10:37:
The other side of this coin is that people buy dumb little meaningless things from Blizzard all the time. Hell quite a few people from this site bought the virtual my little pony mount for $25. I'm sure more than a few of you have paid for e-pets even. So maybe Bobby isn't so crazy after all.

That is exactly what is going on here.

The fine posters here at Blues News often forget that the vast majority of people out there enjoy entertainment such as "Jersey Shore", and feel a "Snuggli" is a fine purchase.

We are not their intended market. They will make oodles of money with this. I mean, hell... people have purchased new "Madden" games every year for the past 11 (I think) years.
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 Re: Activison Considering Selling Cut-Scene Movies