Activison Considering Selling Cut-Scene Movies

IGN reports on some comments made by Activision CEO Bobby Kotick to attendees of a Bank of America Merrill Lynch Media, Communications & Entertainment Conference about the idea that they could remove the cut-scenes from a game like StarCraft II and market them as a commercial movie. If that's not startling enough, then wait for the price point he mentioned, as he envisions selling such a "movie" for $20.00-$30.00. He says: "If we were to take that hour, or hour an a half, and take it out of the game and we were to go to our audiences, who we have their credit card information a direct relationship, and say to them 'Would you like to have the StarCraft movie?" Here's more:
My guess is unlike film studios that are really stuck with a model that goes through theatrical distribution and takes a signification amount of the profit away, if we were to go to an audience and say 'We have this great hour and a half of linear video that we'd like to make available to you at a $20 or $30 price point,' you'd have the biggest opening weekend of any film ever.

Within the next five years, you are likely to see us do that. It might be in a partnership with somebody or alone, but there will be a time where we'll capitalize on the relationship we have with our audience; deliver them something that is really extraordinary and let them consume it directly through us instead of theatrical distribution.

If we were to deliver a film digitally this way, I'd say an extremely high percentage would then go to the theater and watch it again.
View : : :
24.
 
Re: Activison Considering Selling Cut-Scene Movies
Sep 16, 2010, 23:30
24.
Re: Activison Considering Selling Cut-Scene Movies Sep 16, 2010, 23:30
Sep 16, 2010, 23:30
 
Hollywood can barely get away with selling $30 Blu-Rays on first run, straight out of the theater films. Bobby Kotick thinking he can get $30 for game engine film or CGI with the kind of writing seen in The Spirits Within or your average videogame is fucking hilarious. I can see it now, Call of Duty: Urban Warfare starring voice talent such as Ice T and Carrot Top.
Avatar 51617
Date
Subject
Author
39.
Sep 17, 2010Sep 17 2010
40.
Sep 17, 2010Sep 17 2010
 24.
Sep 16, 2010Sep 16 2010
Re: Activison Considering Selling Cut-Scene Movies
58.
Sep 17, 2010Sep 17 2010
56.
Sep 17, 2010Sep 17 2010
57.
Sep 17, 2010Sep 17 2010
63.
Sep 17, 2010Sep 17 2010
64.
Sep 17, 2010Sep 17 2010
65.
Sep 17, 2010Sep 17 2010
68.
Sep 17, 2010Sep 17 2010
69.
Sep 17, 2010Sep 17 2010
61.
Sep 17, 2010Sep 17 2010