AMD Dropping the ATI Brand Name

Since chip manufacturer AMD purchased graphics card company ATI in the summer of 2006 there have been erratic experiments in rebranding, but now AMD has fully committed to this, and are dropping the ATI moniker entirely. Going forward will sell their graphics cards under the AMD brand as AMD RADEON and AMD FirePro, as outlined on The Tech Report, while they say AMD will also offer products labeled simply RADEON and FirePro for lack of confusion in Intel systems. Other branding changes include ATI EyeFinity becoming AMD EyeFinity, and the dropping of the Fusion label altogether, and Fusion products will now be part of the Vision brand. They indicate that this rebranding paves the way for the release of AMD's upcoming line of integrated CPUs and GPUs. Current products are not being renamed, and the first AMD-branded GPUs will arrive later this year. They have some slides from AMD reflecting the market research leading up to this decision, though viewing such materials has been known to make one's soul dissolve.
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Re: AMD Dropping the ATI Brand Name
Aug 30, 2010, 16:18
34.
Re: AMD Dropping the ATI Brand Name Aug 30, 2010, 16:18
Aug 30, 2010, 16:18
 
Ati has had overall better drivers than Nvidia for close to 10 years now. The truth is nvidia is a slimy company that pays developers for special support, hacks their drivers to make benchmarks look better, cuts the corners on image quality, and pays people to post crap about ATi on forums and blogs as part of their marketing budget.

All this is proven and documented.

The couple posters on this forum are in all likely hood paid nvidia hacks. And no i am not a paid AMD hack. I am just informed and tired of the garbage.

when you influence review sites to use specific games, with special driver sets, influence developers to use special code (that causes known issues with the competitors drivers and hardware because you did internal testing to find it when it didnt need to be programed that way) and then send out a handfull of PAID propagadists to scream about it from the rooftops you are pretty slimmy.

thats not fanboy land this is the truth.
The Whales name is Bob.
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