AMD Dropping the ATI Brand Name

Since chip manufacturer AMD purchased graphics card company ATI in the summer of 2006 there have been erratic experiments in rebranding, but now AMD has fully committed to this, and are dropping the ATI moniker entirely. Going forward will sell their graphics cards under the AMD brand as AMD RADEON and AMD FirePro, as outlined on The Tech Report, while they say AMD will also offer products labeled simply RADEON and FirePro for lack of confusion in Intel systems. Other branding changes include ATI EyeFinity becoming AMD EyeFinity, and the dropping of the Fusion label altogether, and Fusion products will now be part of the Vision brand. They indicate that this rebranding paves the way for the release of AMD's upcoming line of integrated CPUs and GPUs. Current products are not being renamed, and the first AMD-branded GPUs will arrive later this year. They have some slides from AMD reflecting the market research leading up to this decision, though viewing such materials has been known to make one's soul dissolve.
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Re: AMD Dropping the ATI Brand Name
Aug 30, 2010, 12:56
11.
Re: AMD Dropping the ATI Brand Name Aug 30, 2010, 12:56
Aug 30, 2010, 12:56
 
I love the idea of GPU accelerated processing, but hate the idea of a piece of shit integrated graphics chip being used!

Does having an integrated GPU on the processor die limit the functionality of the processor? I remember reading something about Intel processors lacking some feature where there's an integrated GPU or something.
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