I know gifts are not inherently bad but...

Does anyone else get nervous when publishers try to over-sweeten pre-orders with "gifts" so people buy a game before they see or before reviews come out?

I'm still amazed at the expectation of publishers in the gaming industry, and that people easily succumb to the idea, that customers should buy software before seeing the final product.
Especially when we are told the demo is not like the final build nor the level like it is in the game context, whatever that ambiguity means.

Then 2K games keeps responding to questions on bugs, on the forums, that not much has changed since the demo and that the demo should reflect what to expect. I know the dangers of multiplatoforming all to well, not to beat a dead horse, but common sense logic still dictates there is alot of extra resources wasted and game features cut to multiplatform, in the same or lesser time frames. So I just can't jump in with both feet after playing little more than a tech demo.

Not that I want to slap a gift horse in the mouth, but I've been bit by those horses before.
I guess I have been burned too many times with hype, so when publishers start adding on gifts to sugar cote the deal, in order to buy sight unseen, when the game alone should sell itself, I start wondering.