NKD wrote on Aug 19, 2010, 11:43:
Not sure what strikes you as being "aimed at 12 year olds" about it.
Watch the video? It has all of the gameplay complexity of play dough.
Amen to that. They shouldn't have even bothered with this. However, I don't think they spent too much time on it. As they've said it's totally optional and sits outside the mechanics of the regular game.
Do it right or don't do it, the MMO market is not the place to make dumb little sub-arcade minigames when you are competing with WoW.
It's easy to get box sales these days. WoW has brought so many people into the MMO fold that there are a ton of people willing to try an MMO. That, combined with the BioWare name will ensure that box sales more than cover whatever they've invested into the game and make a tidy sum to boot.
You seriously believe box sales alone will cover their entire investment including marketing? You certainly have more faith in the Star Wars license than I do. Star Wars already has one failed MMO to tarnish its name with the playerbase and brand confusion from the 10 other titles that sit on store shelves.