Koku Gamer - Sony and Their Perpetual Hole. Thanks Joker961. Sony has been digging this perpetual hole for itself since it released the PS3. They are probably the company with least amount of concern for the gamer and their relentless self-promoting and attempted cash-cows have cost them a lot this generation, especially considering the PS2 was a juggernaut last generation for doing almost the opposite of what Sony is doing now. One can only wonder what the executives at Sony are thinking when they make these business decisions and I can only say, thank God that platform has managed to get some really great games on it brought to them by third-parties or this could have very well been the end of the PlayStation.