Blizzard would never do something this stupid. This is Activision.
I knew nothing good would ever come of that merger.
The only effect this will have is to kill the official forums and drive everyone to 3rd party forums. I used to lurk the official WOW forums at work, back when I played WOW, and I would rarely post anything under my main character's name, much less my full real life name.
They're trying to turn the Blizzard forums into Facebook and it won't work. They're two different things.
"Nice shot 'William Burroughs'! You hold a gun like a guy who plays Riven!"
-The Venture Bros.