MS Recommitted to PC Gaming (Again)?

Microsoft may be considering a more concerted effort to bolster gaming on Windows, according to indications in an internal Fable III Q&A in the hands of Kotaku (thanks joao). The document, prepared for Microsoft spokespersons, poses a question you would think was penned by a cynical game journalist, asking: "Does 'Fable III' on Windows signal a larger reinvestment by Microsoft in PC gaming? How is this different from the previous times you've announced a reinvestment in PC gaming and not quite come through with a robust offering?" It is quite encouraging to see that Redmond seems to recognize that they have not really followed through on previously announced plans to reinvigorate PC gaming, and while their answer to their own question is not as encouraging as the query itself, we can still hold out hope that they are looking to under-promise and over-deliver this time, instead of the opposite. Here's the answer:
In terms of revenue, Windows is far and away the largest gaming platform in the world, so it's an incredibly important part of Microsoft's business. From core games like "Fable III" to casual, social and Facebook titles, more gaming happens on Windows than anywhere else. Windows 7 is a world-class gaming platform, and you can bet Microsoft has a vested interest in using it as a platform for amazing first party content. "Fable III" on Windows as well as Xbox 360 this holiday is a great first step, and we'll have more news for you later this summer.
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Re: MS Recommitted to PC Gaming (Again)?
Jun 21, 2010, 17:40
11.
Re: MS Recommitted to PC Gaming (Again)? Jun 21, 2010, 17:40
Jun 21, 2010, 17:40
 
Microsoft could not care less about PC as gaming platform. They invested too many money, time and effort in their own ecossystem, which generates far more revenue than they ever dreamed in the PC.

Wrong. MS made a near fatal mistake in dumping the PC for the console. Their business is predicated on the operating system and office software. As PC gaming has been declining, so has the hardware and software race. People use consoles for one thing, people use PCs for many things. And PC gaming was what drove innovation. So if people don't need to upgrade they certainly don't need new OS's and other software either, do they? That they lacked the foresight to see the long term, big picture never surprised me. Like most corporations they generally only think in terms of the immediate and quick profit (read: consoles). Had they never bothered with the console market and pushed the hell out of PC gaming they would have been far better off all around.

However, now as they're losing ground on the PC side of things they're starting to see the writing on the wall and realize if they don't bolster PC gaming pretty soon they're going to be a shadow of their former selves only making consoles - and where is the profit in those when they're sold slightly above cost and console cycles are now looking to be extended to the 5-10 year range - and publishing console games. The best thing they can do for themselves is to ensure PC gaming not only thrives, but dominates the market.
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