Guild Wars 2 Convention Plans

ArenaNet has word on plans to show off Guild Wars 2 on the gaming convention circuit this summer, which will give attendees the chance for some hands-on time with the MMORPG sequel. They outline plans to show the game at San Diego Comic-Con (July 22-25), gamescom (August 19-22), and PAX Prime (September 3-5). They also explain why they are not showing the game at E3: "We are NOT going to be on the floor at E3. We really have mixed feelings about E3. On the one hand it can be a great centralized way to meet press and retailers. On the other hand, it’s anti-fan. As the marketing guy, if I’m going to spend a boatload of money on a booth, videos, props, etc., I want to be able to share it with the folks who’ll geek-out on it the most – the fans! IMO, E3 could steal a page from gamescom, which is a combination of a civilized business/industry area and a showy exhibit hall that’s open to consumers. If they did that, E3 would be a no-brainer in my book." Thanks Guild Wars 2 Slovenija.
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Re: Guild Wars 2 Convention Plans
Jun 3, 2010, 15:12
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Re: Guild Wars 2 Convention Plans Jun 3, 2010, 15:12
Jun 3, 2010, 15:12
 
Wow, you're right. For some reason I thought PAX was much smaller.
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Re: Guild Wars 2 Convention Plans
Jun 3, 2010, 12:40
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Re: Guild Wars 2 Convention Plans Jun 3, 2010, 12:40
Jun 3, 2010, 12:40
 
Actually, PAX and gamescom have FAR bigger attendance numbers then E3 ever had, even in it's best days. We're talking about 200k+ people over 2 days.
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Re: Guild Wars 2 Convention Plans
Jun 3, 2010, 11:27
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Re: Guild Wars 2 Convention Plans Jun 3, 2010, 11:27
Jun 3, 2010, 11:27
 
I think if you purely want to reach gamers, there is no better place to do so than PAX. Sure, plenty of gamers get E3 credentials, but it's still not the same, imo.

Creston
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Re: Guild Wars 2 Convention Plans
Jun 3, 2010, 11:02
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Re: Guild Wars 2 Convention Plans Jun 3, 2010, 11:02
Jun 3, 2010, 11:02
 
I understand what the guy is saying but I think he fails to take into consideration two key points:

1) Tons of fans fake the credentials and make it in to E3, and

2) I would think there are more people traveling from all over to E3 than there are to PAX, gamescom, etc., thus your audience is larger.
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